user Admin_Adham
22nd Sep, 2026 12:00 AM
Test

Novo CEO Says Pills Could Capture 50% Of Weight-loss Market by 2030

LONDON, Sept 22 - Weight-loss pills could capture as much as half of the global obesity drug market by 2030, Novo Nordisk's ⁠chief executive told Reuters on Tuesday, as the Danish drugmaker positions itself for a shift away from weekly injections.

CEO Mike Doustdar said Novo ⁠was preparing for a market in which pills play a much larger role. The company has five oral treatments ⁠in development after beating rival Eli ‌Lilly to market with the first obesity pill earlier this year.

Doustdar told Reuters after Novo's Capital Markets Day in London that competitors remained heavily focused on injectables, which still dominate the market, a dynamic he said could favour Novo over the longer term.

"What happens if by 2030 the market is 50/50 (pills-to-injectables)?" he ‌said, noting that rivals' pipelines contain eight injectables for every two pills under development. "We ​are preparing ourselves ‌for all scenarios, including that one."

Article Key Points
  • Oral obesity drugs may reach ~50% market share by 2030.
  • Novo has 5 oral anti-obesity agents in development.
  • Oral therapies = ~1/3 of US obesity prescriptions after Wegovy pill launch.
  • Novo captures >80% of new oral obesity prescriptions.
  • Oral Wegovy patent protection may extend into late 2030s.
Dive Deeper
What predicts response to oral GLP-1 obesity therapy?
How do oral vs injectable obesity drugs compare long-term?
Which oral obesity agents are in phase 3 development?

CHANGING FORTUNES

SUGGESTED FOR YOU

If ‌realised, that split would exceed Wall Street forecasts, which expect oral treatments to account for about 14% to 40% of an ⁠obesity market projected to reach between $100 billion and $150 billion by ‌2030.

Novo's fortunes have reversed sharply ⁠since the 2021 launch of its ​Wegovy weight-loss medication helped make it Europe's most ‌valuable listed company. Its shares have tumbled more than 70% from their peak as Lilly has overtaken its market share.

The company has found some relief in its Wegovy pill. Oral therapies now account ​for about a third of US obesity prescriptions following the pill's ‌rollout, ‌according to company presentations on Monday, with Novo capturing more than 80% of new oral prescriptions.

The pill generated ‌nearly 5.5 billion Danish ​crowns ($843 million) in first-half sales.

Novo's oral obesity pipeline includes next-generation dual-acting tablet zenagamtide, an oral amylin analogue and a small-molecule drug.

Doustdar added oral Wegovy was protected from generic competition into the "mid ⁠and late 30s" through patents covering its SNAC delivery technology, addressing investor ‌concerns over a patent cliff when active ingredient semaglutide loses exclusivity in the early 2030s.

(Reporting by ​Patrick Wingrove in London. Editing by Mark Potter)

Dive Deeper
Commonly Asked by HCPs


Share This Article

Comments

Leave a comment