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Jump to Key Points LONDON, Sept 24 (Reuters) - US packaged food companies could prevent around 150,000 diet-related deaths annually by moving sales towards healthier products in sectors including baked goods, savory snacks, cookies and candy, a study published on Thursday showed.
Here are some more details:
• Netherlands-based Access to Nutrition initiative and NGO ShareAction analysed nearly 10,000 packaged food and beverage products sold by 24 major manufacturers operating in the United States.
• The 24 companies account for an estimated 37% of the US packaged food and beverage market by sales value.
- 24 US packaged food makers = ~37% of market by sales value.
- Healthier product shifts could delay ~150,000 diet-related deaths/year.
- Potential benefit includes ↓ CVD/stroke mortality + lower healthcare costs.
- Could prevent ~US$11.6B annual lost pay from diet-related illness.
- Biggest reformulation opportunities: baked goods, sauces, confectionery, drinks, savory snacks.
• The research found that around 150,000 deaths linked to diet-related diseases, such as cardiovascular disease and stroke, could be delayed in a single year if food and beverage companies shifted US sales towards healthier products already available on the market.
• Companies moving sales towards the healthiest half of products within each food category could substantially reduce healthcare costs and also prevent approximately US$11.6 billion in lost pay due to diet-related ill health, the study said.
• The largest opportunities for improvement were in baked goods, sauces, dips and condiments, confectionery, carbonated drinks and savory snacks, the study said.
• The study noted that healthier options already exist across these categories, meaning that many benefits could be achieved through portfolio shifts and product reformulation.
(Reporting by Alexander Marrow; Editing by Christian Plumb)
